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Client Success

My Clients Say It Best…

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My coaching with Barb enabled me to find the confidence to renegotiate my career role and end up with a more senior position but a reduced time commitment, resulting in more time for my personal life, win, win! I also learned skills on more effective communicating with my colleagues to achieve solutions that worked for both me and my patients and families. Barb also supported me to reappraise my financial situation and put together a plan to give me financial security but at the same time create more time to do things that I want in terms of my overall life priorities. And perhaps the most difficult piece of our work was reassessing my marriage, and coming to the conclusion to dissolve it with love and a position of mutual amicability. Yes, we accomplished a LOT! Barb has a unique ability to bond with coachees. She is empathic, supportive and yet solution focused and also fun. She was never afraid to challenge my thinking, conclusions, or fears. Plus, a fountain of knowledge is Barb! I was held to account for plans made at our coaching sessions which ensured that I successfully moved forward with my goals in a measurable way. Barb is an asset to anyone's life and career journey.
Dr. Emma Tiffin, M.D.
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I came to Barb burnt out and in a career that required full time travel, long hours, and lack of autonomy. Yet I had trouble articulating what I was looking for in a job change. Barb helped me define my vision for my career and position how I could add value to an organization. She helped me prioritize my values, and choose something that would truly meet my needs. I found a role in a new industry doing work I genuinely enjoy, and leveraging my skills with expectations that align better with my life goals. I am also now able to manage my work into a 40 hour work week. I prioritize, decide what’s most important, and decide what I will do and when. I no longer worry about others’ perceptions of me. What a relief. I’ve also created quite a fulfilling life outside of work (friends, wellness, hobbies). Barb is a very experienced coach who pairs theory with practicality in a seamless manner. She easily adapted to my needs recognizing my preferences and the way I think and learn. I recommend her highly.
Debra Mazloff
Organizational Change Management Leader, Invesco
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I worked with Barb at a pivotal time in my business. Her coaching was instrumental in not only helping me make significant leaps in revenue, but also in developing my personal brand as The Business Psychologist® and defining the focus of my business. Her coaching brought tremendous clarity for me in understanding how to leverage my unique gifts and talents to serve our clients. Beyond clarity, Barb provided tactical "how to" guidance. I consider Barb a friend and a colleague, and have high respect for how she shares her experience and wisdom to bring out the best in her clients.
Dr. Sabrina Starling
The Business Psychologist™, Tap The Potential, LLC
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I worked with Barb while running my high-tech marketing consulting company. Before this coaching, I didn’t know how much I was creating my circumstances. When I learned the tools Barb taught, I took responsibility for my choices, let go of limiting beliefs, and became a better leader, both professionally and in terms of my SELF-leadership, too, regarding my health, relationships, and leading a successful life beyond career. I create my reality, and don’t have to settle! No matter what, Barb frames everything as a learning opportunity, and I have gained as much from perceived failures as true wins. Growth can be painful, but the results are soooo worth it.
Nancy Duenkel
Sr. Communications Mgr. & Agency Owner
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I sought coaching at the point that my life was so full, and my career was very demanding. I needed to find some balance to maintain my own well-being, but didn’t want to sacrifice my success. Barb and I worked on priorities, on boundaries, and on focusing on the highest value goals… plus, developing a relationship with my younger self inside who needs my attention and care. This allowed me to continue to excel at work but genuinely enrich my quality of life. Barb is extremely loving, but also asks us the hard questions. Because the space is one of non-judgment and unconditional support, I was able to have some significant breakthroughs that still impact my life today.
Marie Sinks
Senior Creative Producer, Live Entertainment Installations
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When I found Barb, I felt unappreciated and overstressed in my career, worked long hours, and was always the "go to" on last minute end-of-day emergencies. I was also single and wanted a family as one of my biggest priorities. Through our work I developed much better self-worth and overcame my fear of change. We healed hurt, self-doubt, and hopelessness that didn’t even know were operating under the surface. We crafted a plan of courageous action, which resulted in me finding a wonderful job where I am paid more yet work less hours, feel very appreciated and needed, and work from home at my choice. I decided to move forward on my family plans, on my own, and Barb was my guide through adopting a beautiful little girl who has brought me more joy, blessings, satisfaction, fulfillment, and love than I ever imagined was possible. Barb is amazing. Her job doesn't end when your session ends. I know I am with her all day - and when a helpful thought or idea comes to her mind she will reach out. She is strong and pushy (LOL) in a good way! She makes sure you do your homework and holds you accountable to be more. And, she does this all while making you feel like you are the only and most important one in her world. I’ve gone back for further coaching, too, since the first time for all these reasons!
Stephanie Kolman
Attorney at Law
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I knew Barb was my “person” when she blew me away during a talk about making bold requests and having permission to say “No” while confidently advocating for yourself, maintaining strong boundaries, and teaching others how to treat you. Our one-on-one work uncovered how I didn’t even realize I was unconsciously shaming myself, guilting myself, and falling prey to false beliefs about what “success” required. I’ve had massive perspective shifts that have influenced every area of my life. I am showing up very, very differently… with clarity and a newfound confidence. And my career is thriving! I am being recognized, truly valued, and tangibly rewarded with better team relationships than ever as a result of this work. Barb hits the hard issues head on, but with such love and genuine caring that you can’t help but get onboard to explore what is possible for you. I’ll be forever grateful!
Juliet Dillon
Mortgage Production Manager, Guaranteed Rate
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As a result of coaching with Barb, I’m starting to discover the origins of my fears and biases, and the deeper motivations behind certain behaviors that weren’t serving me. I love the way she balances empathy and accountability—she is gentle, but NOT easy! She pushes me to question why I think, feel, say and do things, and guides me to author a different path forward on my own terms. It almost feels like we are approaching my psyche as though it’s an archeological site—making discoveries as we excavate, developing new theories based on what we find, and erecting new, stronger structures that still honor the original framework. I’m gaining a sense of self-assuredness that I’ve long longed for—a belief that no matter what happens, I will always have everything I need to feel safe! I’ve done therapy, seminars, retreats, etc., but this is the first time that I’m not tempted to hide from the work, and that’s a testament to Barb’s fluid and accepting approach.
Laura Schreiber
SVP People & Process, Origin Point
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It was time to stop saying I wanted certain things when my actions and choices were not aligning with those things. I had to get honest with myself, and Barb provided a firm but loving “container” in which to face this duality… I couldn’t stop my pattern of running / avoidance until I faced my pattern of running / avoidance. Excavating this led to my being able to release the triggers that would set me off, and instead stay calm, present, and grounded in terms of making mindful and conscious decisions.
Ivy Slater
Women-Owned Biz / Corporate Sales Teams Coach, Slater Success Coaching
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Barb Wade is the consummate professional in this generation. She is passionate about her clients’ success, warm, insightful, practical and focused. Barb envisions the big picture and walks the client through the tedious and tiresome parts of the process, encouraging the client each step of the way. The best take away when I was feeling utterly overwhelmed by the convergence of professional and personal challenges: “You have a very full plate!” Sounds simple…but Barb’s ability to break it down, to reframe and to remain positive when I struggled with meeting the next challenges in my life kept me moving forward.
Debra Horberg
Mediator and Collaborative Attorney, Horberg Collaborative Law
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I can no longer recognize the old me. I had no excuses left after my introductory call with Barb; she met every thing I’d been looking for in a coach, and I’m so glad I said yes. Now that we’re underway, not only does she understand what I'm trying to accomplish (more than me at times), she sees beyond what my limited mind can imagine. Barb’s keen ability to address where I had kept myself stuck has been a game-changer. Within five months of working with Barb, what was a hobby became a revenue-producing business. I got accepted into an elite certification program in my field, and joined a global team. I made significant progress on my book, and I had taken on new clients and exciting speaking and training opportunities that align with my mission… No one word could describe Barb, but if you made me, I’d say Value, Value, and more Value.
Abby Havermann
Coach, Speaker, and Author, Abby Havermann Coaching
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When others notice real shifts in you as a person, it’s hard not to feel the energy or excitement that comes from such a validation. And this is so much more meaningful to me than the validation I’d always gotten from my “achievements.” The self-worth I have cultivated from coaching with Barb has set the foundation for attaining the peace and happiness in my life I have been searching and searching for. And I’m achieving the things that I now know are coming from my TRUE desires rather than what I believed was expected – and that ain’t bad either! No one word could describe Barb, but if you made me, I’d say Value, Value, and more Value.
Cheryl Simon
Founder and Lead Consultant, The Simon Advisory Group
Apryl Schleuter
I came to Barb with struggles in both internal conversations with myself (primarily around worthiness and self-advocacy) as well as needing support in growing an authentic business. Initially, Barb helped me make a significant shift in my life that was a HUGE turning point in my own self-confidence, all while navigating a program launch, a book launch, and all the marketing/sales that comes with those huge endeavors. Today, I am an established entrepreneur with a successful and thriving business with a healthy workload that provides me ultimate flexibility so I can prioritize my growing children, travel, hobbies, etc. I am very financially comfortable, have awesome relationships, and ALWAYS prioritize fun. And internally, so much has changed – I know how to stay accountable to my truth, advocate for myself, meet my needs, set healthy boundaries, choose courage over fear, and more. This essential foundation is the basis for all my external successes. I love Barb’s balance of supporting both the more tactical/strategic side of life, with the more intuitive and spiritual side. So grateful to have Barb in my life! No one word could describe Barb, but if you made me, I’d say Value, Value, and more Value.
Apryl Schlueter
CEO, The Cheerful Mind, Inc.
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Through Barb’s gentle and clear guidance combined with some powerful process work she facilitated, “trust” became my mantra for this past year. It sounds simple but it was much deeper and more profound… quite radical actually. It began infiltrating everything in my life and I found myself working happier, knowing that it’s not all “life or death” and… lo and behold, business didn’t suffer. In fact, I hit some pretty big “bests.”
Joanna Shakti
Owner and Founder, Ecstatic Intimacy
Kim Zandstra
Before coaching I felt like my mind was racing. I needed help clarifying my vision of what I wanted to do, when I wanted to do it, and how I wanted to do it. I would highly recommend Barb and the coaching process to my friends. She is compassionate, patient, realistic and enthusiastic. I often changed directions during our coaching process and Barb moved right along with me but not without giving me some things to think about so that my changes weren't based on fear or too much uncertainty. My biggest hang-up was worrying about all the future 'what ifs' and Barb was great about keeping me grounded and focused on just the next 3' toss. I definitely learned to make decisions based on trust that everything would work out in the end, and I also like that Barb made solid suggestions and observations and actually helped me process my thoughts. Following the trust enabled me to quit my job and take a break so that I completely clear my mind and gain more clarity about what I want in life.
Kim Zandstra
Marketing Automation Specialist, Vertisystem
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Barb Wade coached me through a work-life transition. The skills and frameworks I learned play out in many scenarios and challenges professionally and personally. I continue to utilize tools she introduced. I feel energized as I head into the next phase of my life.
Dianne Crosby
Branch Manager/VP Mortgage Lending, Guaranteed Rate Mortgage
Kimberly Miller
Working with Barb has been amazing and such a blessing. Barb has helped me launch my first, super successful online program ($49k!), and reimagine my business, so I can work fewer hours, make more money and be much happier. Additionally, she has helped me learn to navigate my personal challenges with more grace, encouraged me to let go of my inner critic and figure out what I really need, and helped me to learn how to be gentler with myself. I could NEVER have achieved what I did in such a short amount of time without her brilliance, unwavering support, and the partnership she has formed with me! If you are looking for a guide to help you personally and/or professionally, there is NO ONE BETTER than Barb Wade. Your future self is calling… reach out to her!
Dr. Kimberly Miller
Police / Public Safety Psychologist
Rachael Sparks
Another key paradigm shift for me was learning to evaluate myself and my efforts based on who I am choosing to be, what I am choosing to do, and not to allow my worth or value to be dictated by anything else… As a result of embracing this, I have more love, respect and peace within myself and therefore toward everyone I interact with regardless of “circumstances” — and there is no doubt in my mind that Barb has been at the helm of this journey as a true catalyst for my inner transformation over the last year.
Rachael Sparks
Owner/Life Strategist, Inner Spark Consulting
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The things that hold me back in my personal life are present in my business life as well. In stepped Barb… brilliantly navigating the path toward not only my successful business, but also toward a deeper more connected relationship with myself, my dreams, my desires, my fears, and my authenticity than I had ever experienced before. Without Barb’s love, support, persistence, tenacity, and compassion, I don’t know when, if ever, I would have found the strength, the courage necessary to go after these things, let alone the belief that I could have them. And now I do!
Kathy Citera
Chief Transformation Officer, Kathy Citera Coaching
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I’ve been with Barb 5 years now, and keep happily renewing. After many introspective processes that have utilized my intuition and finally taken fear out of the equation, I am brought to clarity again and again. It has been so empowering for me to make powerful choices and stick to them — using tools to fortify my resolve around what’s right for ME and not second-guess, as I usually would have. The thing that strikes me most about this work has been recognizing how much of my success, or lack thereof, goes on ‘between my ears.’ Yet at the same time, Barb and I have worked on the concrete external strategy, too, to get my life and business where I’ve dreamt it to be. I now make multiple-six-figures a year based on Barb’s direct feedback and mentorship.
Lesli Bitel
Business Coach for Wellness Professionals, Lesli Bitel International
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Barb is worth her weight in gold. Not only did the items I set out to complete for my business get accomplished, the way I talked to myself transformed into a much grander self-loving, encouraging and supportive voice. I previously knew myself as a go-getter, up for pretty much any challenge, but I wouldn’t necessarily have described my relationship with myself as tender or compassionate. Harnessing this sweet part of myself has been instrumental in staying on track and also being willing to attempt new stretches and bigger goals. While I am no longer feeling discouraged, I'm also not afraid of those types of occasional human feelings getting the best of me. Barb gets it. She's not just a great coach, she's able to lead, contribute and give guidance from her own first-hand experience. I would absolutely recommend coaching with Barb.
Cinnamon Alvarez
Founder and CEO, A-19 Artisan Ceramic Lighting
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Barb helped me to champion myself, recognizing that my voice wanted to be heard, and supported me in developing the courage to speak. I learned that the nervous energy I’d feel was letting me know how important my vision really was, and I learned to embrace it, rather than to shrink. I know now that every time I get that feeling, it’s a gift from my soul, telling me I’m on the right track.
Casey Shivers
Director, Clinical Programming Bēkn Wellness
Christine Adzich
Barb Wade is definitely an A+ player in every way. I have worked with her for many years and have recommended several people who agree she is exceptional at greatly improving your life. Emotional health is the most important aspect of a living a fantastic life and developing the courage to make empowered changes that really make a difference – as I did in my career advancement, for example. Barb understands how to get to the root of the issue and help you come through whatever challenges you have in a loving and compassionate way. Her knowledge, experience, expertise and incredible ability to connect with people are extraordinary. She definitely walks her talk.
Christine Adzich
Managing Director, Clear Edge Partners

“The ‘future you’ will regret the chances you didn’t seize
more than the ones you did. Let’s define your deepest
values, and chart an exciting path to live congruently.”