“I’d love to work with you, but I just don’t have the money.”   End of the conversation, case closed, right? WRONG. 90% of the time when a possible clients says… “I can’t afford it…” “Now is not a good time…” “I’ll have to think about it…” …



It’s B.S.   

And you know it. You can’t start a business on a shoestring, unless perhaps you’re selling shoestrings.   

If you want to have an actual, sustainable, thriving, business, you must invest money in it.   

The average small business start-up invests anywhere from $35,000 to $100,000 plus another few hundred thousand in assets for operating costs.   

And that’s before having any customers or making any sales. Most businesses expect to operate at a loss for at least the first year or more.   

There’s nothing wrong with bootstrapping when you are starting out.

But too many novice entrepreneurs think that hard work and lots of passion is enough to get by.   

But what usually happens is that the businesses with no capital to run on grow so slowly, that the owner gets discouraged (not to mention broke) and quits within 18 months.   


If you are a consultant, coach, trainer or expert, it takes far less start-up money and requires much less overhead than almost any other business.   

You don’t need hundreds of thousands of dollars to get going. For example:  

  • Many of you can work with your clients virtually – on the phone, Skype, and the Internet. That means we don’t have to have a “brick and mortar” store or office in order to see clients.
  • When you’re starting out, it usually just you and you. No employees, payroll tax, employee benefits, etc.
  • The cost of a website in order to attract clients is incredibly low these days, and if you’re handy, WordPress has made doing it yourself a real no-brainer.
  • There are a few other costs involved in running your biz: dedicated phone line, mailing list management (Aweber or MailChimp etc), perhaps a bridge line in order to conduct Tele-seminars… but these are relatively cheap in the grand scheme of things.  

The single largest investment you will make initially is getting the business training, coaching, and mentoring you need to move forward as quickly and easily as you can.   

Now that many sound self-serving, since what I do is business coaching.   

But let me tell you the truth.   

When I started Barb Wade Coaching in 2009, we were in a financial bind (along with most of the rest of the country). But we knew that we needed to get help with our business if we were going to succeed (and not be like the 80% of businesses that go belly up each year).   

So we hired a coach, enrolled in programs and classes, bought training products… and worked our tails off. We made decision that we would get a return on our investment no matter what.   

It was more than a little bit scary — but also very exciting.  

And it has paid off in ways that we could not have dreamed.   

We’ve had our own personal coach ever since and it has made ALL the difference. I tell you this so you know that I take my own advice. I do walk the walk. That’s exactly why I can pass things on to you – because I’ve been there and I’m still applying the same tools I teach, day in and day out.  

So I urge you to not try to “go it alone.” Get into a community of other like-minded business owners and get mentorship.

“Before working with Barb I... was giving 3 Strategy Sessions per week, yet wasn’t getting very many yes’s. I especially had no way to deal with the “money objection”. I lost probably 10 potentially great clients by not knowing what to say! With Barb, all that changed. I had my first 5-figure month last month ($10,240)! And that’s after only working with Barb for less than 3 months. I now expect to exceed $10,000 every month. This will be my first 6-figure year. I’m so grateful to Barb for this!"

-Judy Wolvington
Career Coach



Get your own customized day with Barb’s business brain focused on immediate strategies for you to attract more clients and cash-flow.

You’ll leave with an executable plan of action for big results.



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